Working with Mezze Media for your Integrated Marketing needs means gaining a proven integrated and lifecycle approach to marketing that delivers a synergistic combination of analytical, strategic and creative marketing skills to meet the needs of your business.
Principal and CEO Fatin Kwasny has conceptualized, developed, integrated, and executed marketing strategy and communications, together with full scope marketing operations and management. Where you need to fill a gap to meet a goal, execute a seasonal campaign or the objectives of an entire marketing department, we’d love to work with you.
Some project highlights include:
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Developed a multi-channel campaign with six-figure budget for new market entry
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Led marketing planning and strategy for the launch of multi-million dollar product
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Built marketing function from scratch for new multi-million dollar sales channel
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Generated 31% of sales opportunities and 15% of sales for a startup
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Created a 150% overall increase in lead generation over previous year
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Increased lead generation by as much as 358% by marketing campaign
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New strategy improved email marketing engagement by as much as 805%
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Influenced $1.8M in sales pipeline for new business channel
A results-driven marketer, Fatin has hands-on expertise in designing, writing, managing, and measuring strategically-sound marketing initiatives, communications, and successful multi-channel and multi-touch campaigns. She is also proficient in CRM and marketing automation platforms for developing, implementing and managing seamless closed loop alignment across sales and marketing for proven ROI.
Fatin received her education with cum laude honors from the University of South Florida Zimmerman Advertising Program, as well as from West Virginia University’s program in integrated marketing communications. She is also certified through Rockhurst University in website optimization. While a student, she earned six Addy® awards on the local, district and national level in the industry’s largest advertising competition.
An award-winning marketing professional, Fatin Kwasny holds two credentials: PCM® Digital Marketing from the American Marketing Association and a Certified Digital Marketing Professional from the Digital Marketing Institute
Serving and educating others around is also very important for Fatin, who volunteers often and has served as Diversity Director and Achievements Director for the Tampa Bay Chapter of the national advertising young professional organization, Ad 2.
